If you are interested in knowing where to pitch yourself as a podcast guest, today I’m spilling the beans on the strategy we use to identify the types of shows we pitch our clients to.
Today’s episode is the first in our Summer Lovin’ series, where we’re digging into and re-sharing some of the content from five of our most downloaded episodes. So, long-time listeners might remember that we covered the topic of the One-Liner for Pitchable Podcasts (or OPP) in May 2022.
An OPP is a simple one-line statement – “I pitch to podcasts that speak to *blank* about *blank*”. And it’s the basis of whether your interviews will have any impact on your business – because if you don’t know the shows to look for, you’ll be searching podcast directories without direction.
However, even if you have heard some of this material before, this is not just a repost. As you’ll hear, we’ve refined and developed the OPP process, which is still key to the work we do at the Podwize Group. And interestingly, we’ve had a shift in the types of shows that we pitch our clients to, that you might want to use in your own pitching process!
Where to Pitch Yourself as a Podcast Guest
Topics covered include:
- What has changed in the way that we pitch clients to shows, and why we now sometimes pitch to podcast hosts who could be viewed as competitors
- The ways that some podcast hosts are looking for guests who will be of interest to their audience because of their values, rather than the service they provide
- A description of how you can come up with your own OPP
- How using several OPP statements can help to define what you talk about on different shows
- Examples of how I use a number of different OPPs in my own podcast pitching
So what is the strategy that you’re using to define the types of shows that make the most sense for you to pitch? As always, connect with me in my DMS on LinkedIn @angietrueblood.
Don’t forget, there’s still time for you to shape the future of the Go Pitch Yourself podcast. Visit our short listener survey at thepodwizegroup.com/listener23 to get involved.
The Podwize Group’s resources mentioned in this episode:
- Learn more about the different levels of The Podwize Group’s services – including our Concierge Pitching Service and Jumpstart Intensive
- Connect with Angie on LinkedIn
- Join the Podwize Group email list and get a free copy of our Podcast Pitches that Convert
- Take part in our listener survey at thepodwizegroup.com/listener23
- Listen to Go Pitch Yourself Ep. 100: Go Pitch Yourself Turns 100
Podcasts mentioned in this episode:
Other resources mentioned in this episode:
- Visit Jessica Lackey Consulting and subscribe to Jessica’s weekly Radical and Rooted Sundays email
- Visit Matt Phillips Coaching
Now it’s time for you to get out there and Go Pitch Yourself! Be well and be visible, my friend!
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