Ep. 38 | Niching, Value Propositions, and Visibility with Lisa Princic

Jan 19, 2021 | 0 comments

We’ve talked in previous episodes about the need to be our true selves in all aspects of our business lives. But how bold are we when it really comes down to communicating our unique value propositions?

My guest today is Lisa Princic, a business strategist who’s passionate about business and personal growth. She has recently found her niche as a membership growth strategist, where she helps business owners leverage the power of the now popular membership model by defining and communicating their unique value propositions. 

Lisa is one of our concierge clients and host of the Scaling Deep podcast.

Niching, Value Propositions, and Visibility with Lisa Princic

Topics covered include:

  • Risk and boldness, and how they relate differently to entrepreneurs and businesses
  • The value of starting small in order to serve a specific audience
  • Lisa Princic’s transition from working as a business coach to niching down as a Membership Strategist
  • The need to define and articulate unique value propositions – and the benefits which follow from consistently being your authentic self
  • The kind of pitches that Lisa responds to for the Scaling Deep podcast
  • Lisa’s upcoming Profitable Membership Summit (February 23-26, 2021)

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

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