Ep. 17 | Using HARO to Pitch Media and Podcasts w/ Erin Ollila

Mar 31, 2020 | 0 comments

Using HARO (Help A Reporter Out) to connect with journalists and bloggers is a great way to share your relevant expertise. But, using HARO can also be useful for increasing your visibility, both in the media and on podcasts.  

How? First, mentions in traditional media sources can increase your authority and credibility. And, until recently, using HARO has been most relevant for traditional news sources and written media outlets. Increasingly, though, we’re seeing it being used to source expert guests for podcasts, which makes it a valuable platform to include within the scope of your podcast pitching research.

In this episode, I talk to Erin Ollila, a big brand copywriter and content strategist about how she is using HARO to source relevant experts. We also cover the similarities and differences between pitching for podcasts and HARO, as well as how pitching to HARO can help you to create content that can be used on your other channels.

Using HARO to Pitch Media and Podcasts with Erin Ollila

Topics covered include:

  • How Erin is using HARO in her work and what you should expect if you sign up to this service
  • The similarities and differences between pitching for podcast opportunities and pitching to HARO
  • Erin’s idea of what an excellent HARO pitch looks like – plus her No. 1 DO NOT DO! 
  • How I’m using HARO to get ideas about the kinds of content that people are interested in
  • Recent trends in HARO activity, including the increasing number of podcast guest requests 
  • How time spent creating HARO pitches isn’t wasted, even when you aren’t successful

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

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