Ep. 44 | Storytelling as the Heart of All Pitches with Kim Wensel

Apr 13, 2021 | 0 comments

Writing the classic elevator pitch, similar to podcast pitching, involves telling a story that makes a connection between what you have to offer and what the other person (or their audience) wants. But when it comes to writing your own pitches, or an “about” page for your website, do you struggle to use storytelling in a relevant way that can convince and convert?

My guest today, Kim Wensel, is a messaging consultant who sees herself as a personal journalist for her clients by helping them tease out the stories that get to the heart of what makes them unique.

I loved chatting with Kim because what she’s talking about absolutely relates to crafting killer podcast pitches. Having a nuanced shift in how you tell your story can help you position yourself as a thought leader and broaden the range of people who get value from your work!

Kim Wensel is a strategic communications consultant and writer with nearly 15 years of experience leading nonprofit and small business messaging. At her firm, Pattern Of Purpose, she uses storytelling techniques to help the leaders behind the brands develop their voice and make sense of their varied experiences. She is also the host of the Pattern Of Purpose podcast.

Are you our Action-Taker of the Month? If you’re using anything from this episode in your visibility work – whether pitching yourself, changing up your topic list, or appearing on shows – tag me on Instagram and share what you’re doing. I’d love to choose you and your business to feature on the podcast, in my email newsletter, and on Instagram!

Storytelling as the Heart of All Pitches with Kim Wensel

Topics covered include:

  • The identity of the first Go Pitch Yourself Action-Taker of the Month! Follow Amy Feierman, a Client Experience Strategist, at https://www.instagram.com/amyfeierman/
  • Why Kim doesn’t like to call the business leaders she works with CEOs, preferring the term “Founders” instead
  • How – as the person whose story it is – do you recognize what might be of the most interest or value to people looking in?
  • Why thinking about your ideal client and what they really want – in a story or a pitch – will enable you to get specific and make connection points for the podcast host
  • How can people pull out the pivotal moments of their story and put them in a pitch email?
  • Kim’s experiences of podcast guesting and pitching – and why she doesn’t have a freebie giveaway!

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

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Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.