Ep. 82 | Referral Networking Through Podcast Guesting

Sep 27, 2022 | 0 comments

Referral Networking through Podcast Guesting

Even though I’d been looking forward to attending She Podcasts Live in October 2022, I have to admit that I was pretty relieved when it was postponed to June 2023. Although I would’ve gotten a ton of value from attending – as well as spending time with some awesome women from the podcasting space – there is a business (and a personal) cost to attending referral networking events IRL.

At the same time that She Podcasts was announcing their news, I was deep into our recent 5-in-5 Podcast Pitching Challenge. I realized that we’d doubled the number of attendees compared to the first event – and we’d done it with a minimal marketing push.

How did we manage this? By using the referral networking possibilities of podcast guesting.

In this episode, I talk about the three things that you need to consider to get the most out of your podcast guesting efforts – including getting precise about the shows that you target and how you can make sure that you’re the person that hosts think of when someone has a problem in their business that you can solve.

Referral Networking Through Podcast Guesting

Topics covered include:

  • The reasons why I am evaluating the ROI of face-to-face, in-person networking events
  • How I was able to double the attendees for our recent 5-in-5 Podcast Pitching Challenge by working with the people already in my network 
  • The three things you should assess in order to maximize the referral networking opportunities of podcast guesting
  • How the way that you interact with a podcast host, pre- and post-interview, can lead to a long-term business relationship
  • The different ways that The Podwize Group can help you to meet your long-term visibility goals through podcast guesting

Now I want to know what you think – are you considering scaling back on the number of face-to-face networking events you attend? Or have you already decided that networking IRL no longer suits your life and you’re going to double down on podcast guesting and referral networking? Let me know on LinkedIn or IG @thepodwizegroup.

The Podwize Group’s resources mentioned in this episode:

Podcasts mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Can’t wait to connect again!


Interested in connecting with other entrepreneurs who are using podcasts to grow their business?

>>> Check out the Podwize Co-Op


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