For the final part of this mini-series about paid podcast interviews, after talking about the practicalities and legalities, I wanted to speak to someone who had actually paid a significant podcast appearance fee to guest on a big show.
I’ve known Alex Sanfilippo in the podcasting space for a number of years, and I knew he had guested on John Lee Dumas’ Entrepreneurs on Fire podcast. And I KNOW that EOFire charges a $3,500 appearance fee per interview. So I asked. And he said yes!
Alex Sanfilippo is the CEO and founder of PodPros, a software company focused specifically on the podcasting industry. He is also a podcast host of Podcasting Made Simple and a lead educator in podcasting.
Together we talk about why he decided to pay the podcast appearance fee, and what the whole interview process was like – from pitching to interview to the impact on his business. We also talked about what happens when a podcast interview is viewed as a transaction, rather than part of a mutually-beneficial relationship – does it change the value of the information being presented?
There’s also a special offer for Go Pitch Yourself listeners if you want to try out PodMatch, Alex’s software that automatically matches ideal podcast hosts and guests for interviews. Get 10% off through my affiliate link.
The $3,500 Podcast Interview with Alex Sanfilippo
Topics covered include:
- Alex’s background in aerospace and how he started a podcast interviewing successful entrepreneurs, in order to learn how to become one himself
- Alex’s experience of appearing on John Lee Dumas’ Entrepreneurs on Fire podcast, including why he chose to pay the $3,500 podcast appearance fee, and the impact it had on his business
- Why he talks to the people he coaches about the value of appearing on smaller, niche podcasts, over big shows
- The various products that Alex has created under the umbrella of his PodPros brand
- Details of the special offer I got for Go Pitch Yourself listeners to try out PodMatch, Alex’s service that matches podcast guests with hosts and vice versa – get 10% off through my affiliate link
So after three episodes on this subject, now I need to know. Would you pay to guest on someone’s podcast? Has this series changed your mind or clarified what you already thought? Let me know – find me on LinkedIn @angietrueblood
Next time I’ll be talking about another new trend I’ve noticed – podcast hosts using guest interviews on their shows as a way to connect and convert potential clients. As ever, I have THOUGHTS on this!
The Podwize Group’s resources mentioned in this episode:
- Learn more about the different levels of The Podwize Group’s services – including our Concierge Pitching Service and Jumpstart Intensive
- Connect with Angie on LinkedIn
- Listen to the other episodes in this series: Paying for Podcast Interviews: Yay or Nay?, and Podcast Laws: Are there any? with Gordon Firemark
- Listen to Go Pitch Yourself Ep. 78: Content Repurposing for Podcast Hosts & Guests with Krystal Proffitt
Podcasts mentioned in this episode:
- Check out my Podcast Love, Jennifer Mackey-Mary’s Everyday Style podcast
- Listen to Alex’s interview on John Lee Dumas’ Entrepreneurs on Fire podcast: How to Get Booked as a Guest on Podcasts with Alex Sanfilippo
- Listen to Alex’s podcast, Podcasting Made Simple
Other resources mentioned in this episode:
- Sign up for PodMatch and get 10% off through my affiliate link
- Visit PodPros, and also check out Podcast SOP and PodLottery
- Connect with PodPros on Instagram, LinkedIn, and Facebook
Now it’s time for you to get out there and Go Pitch Yourself! Be well and be visible, my friend!
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