Ep. 96 | The $3,500 Podcast Interview with Alex Sanfilippo

Apr 11, 2023 | 0 comments

For the final part of this mini-series about paid podcast interviews, after talking about the practicalities and legalities, I wanted to speak to someone who had actually paid a significant podcast appearance fee to guest on a big show.

I’ve known Alex Sanfilippo in the podcasting space for a number of years, and I knew he had guested on John Lee Dumas’ Entrepreneurs on Fire podcast. And I KNOW that EOFire charges a $3,500 appearance fee per interview. So I asked. And he said yes!

Alex Sanfilippo is the CEO and founder of PodPros, a software company focused specifically on the podcasting industry. He is also a podcast host of Podcasting Made Simple and a lead educator in podcasting.

Together we talk about why he decided to pay the podcast appearance fee, and what the whole interview process was like – from pitching to interview to the impact on his business. We also talked about what happens when a podcast interview is viewed as a transaction, rather than part of a mutually-beneficial relationship – does it change the value of the information being presented?

There’s also a special offer for Go Pitch Yourself listeners if you want to try out PodMatch, Alex’s software that automatically matches ideal podcast hosts and guests for interviews. Get 10% off through my affiliate link.

The $3,500 Podcast Interview with Alex Sanfilippo

Topics covered include:

  • Alex’s background in aerospace and how he started a podcast interviewing successful entrepreneurs, in order to learn how to become one himself
  • Alex’s experience of appearing on John Lee Dumas’ Entrepreneurs on Fire podcast, including why he chose to pay the $3,500 podcast appearance fee, and the impact it had on his business
  • Why he talks to the people he coaches about the value of appearing on smaller, niche podcasts, over big shows
  • The various products that Alex has created under the umbrella of his PodPros brand
  • Details of the special offer I got for Go Pitch Yourself listeners to try out PodMatch, Alex’s service that matches podcast guests with hosts and vice versa – get 10% off through my affiliate link

So after three episodes on this subject, now I need to know. Would you pay to guest on someone’s podcast? Has this series changed your mind or clarified what you already thought? Let me know – find me on LinkedIn @angietrueblood

Next time I’ll be talking about another new trend I’ve noticed – podcast hosts using guest interviews on their shows as a way to connect and convert potential clients. As ever, I have THOUGHTS on this!


The Podwize Group’s resources mentioned in this episode:

Podcasts mentioned in this episode:

Other resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be well and be visible, my friend!

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