Ep. 83 | Pitching for Sponsorships with Jenny Melrose

Oct 11, 2022 | 0 comments

Pitching for Sponsorships

It might not seem like pitching for sponsorships (for a podcast or blog) is similar to pitching to be a guest on a podcast, but that’s precisely what this episode is about. Alongside my guest, Jenny Melrose, we talk through our different (but similar) approaches to pitching. 

Jenny’s specialty is helping bloggers pitch for sponsorships, while mine is pitching business owners to be guests on podcasts. We chat about what’s similar and what’s different about the work we do, and we also talk about our experiences in blogging and podcast hosting.

Jenny Melrose helps bloggers, influencers, and entrepreneurs build their businesses and make money online in a number of ways. She’s the host of the Influencer Entrepreneurs podcast and the author of Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.

There’s a lot of crossover in the work that we do. But whether you’re pitching to be a podcast guest or pitching for sponsorships, they both involve at least two things – knowing your audience and laying the groundwork for a mutually beneficial business relationship. 

Pitching for Sponsorships with Jenny Melrose

Topics covered include:

  • How Jenny transitioned from blogging to helping bloggers and influencers learn how to scale their business
  • Why Jenny encourages her clients to add a podcast to the channels they already manage, in order to attract sponsors
  • Mistakes that she has seen some Business to Business podcasters make when it comes to ads and sponsorships
  • How pitching for sponsorships is similar to pitching for podcast appearances – it’s all about finding a perfect fit for the audience you’re wanting to help
  • How podcast guesting has impacted Jenny’s business, and how they manage it internally

I hope you can see the overlap in the things Jenny and I do. And, as you may have heard us say before, being aware of what the audience needs – either from a podcast guest or a well-chosen sponsorship link – is right at the heart of what we do at the Podwize Group.

As always, I’d love to know what you think. Get in touch on LinkedIn or IG @thepodwizegroup. Or if you need support in creating your pitching strategy, check out the different ways we can help you at The Podwize Group.

The Podwize Group’s resources mentioned in this episode:

Podcasts mentioned in this episode:

Other resources mentioned in this episode:


Interested in connecting with other entrepreneurs who are using podcasts to grow their business?

>>> Check out the Podwize Co-Op

Now it’s time for you to get out there and Go Pitch Yourself! Can’t wait to connect again!


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