Ep. 41 | Using Your Podcast Pitch to Pitch All the Things with Lisa Lisson

Mar 2, 2021 | 0 comments

Podcast Pitch to Pitch All the Things with Lisa Lisson

We’ve talked in the past about pitching to your niche. My guest today has taken that to the extreme by using her podcast pitch to pitch #allthethings. She continues to develop the areas where she can get in front of – and bring value to – new audiences. 

Lisa Lisson is a genealogy researcher and the creator of the Are You My Cousin? blog and joined the Go Pitch Yourself program in January 2020. And even though her zone of genius might initially appear quite narrow, she has used what she has learned to capitalize on a wide variety of situations where she can bring value to audiences.

As a genealogy researcher, Lisa Lisson takes the overwhelm out of genealogy research and keeps researchers moving forward finding their ancestors. Whether researching ancestors alongside clients or writing how-to articles and books, Lisa uses her 12 years of research experience to help others build a solid research plan, find the needed genealogy records, and get the most out of those resources.

Using Your Podcast Pitch to Pitch All the Things with Lisa Lisson

Topics covered include:

  • Details of my first ever live FREE pitching masterclass, Pitch Yourself Like a Pro (March 2021)
  • What Lisa Lisson’s business involves and how she works with her clients
  • Why Lisa joined the Go Pitch Yourself program and how she uses what she has learned for visibility opportunities aside from podcasts
  • The variety of opportunities that Lisa has been able to tap into and the impact that being able to pitch all the things has had on her business
  • How knowing what her messages and goals were helped Lisa to confidently pitch in-person – including building relationships with affiliates

Resources mentioned in this episode:

Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram @angie_trueblood and let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!

Can’t wait to connect again!

Feel like you need a little support in getting started pitching yourself?

>>> Get a free downloadable version of my roadmap for podcast pitching success

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Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.


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Hi. I'm Angie.

I founded The Podwize Group to help you make the most of your time behind the mic.

Want to learn just how we do that?

We help business owners grow their authority, network, and bank account by pitching them to be guests on relevant podcasts.

We support business owners as they strategically use podcasts to grow their business inside of The Podwize Co-Op.

And, from time to time, we share the insight we’ve gained from sending over 2000+ podcast pitches. Insight like access to actual pitches we’ve sent that have been accepted (including a DM pitch to Pat Flynn).