Even the most powerful female CEOs can get blocked by the thought of dressing in a way that reflects their success and their style. Too often we wear the clothes we think we should wear, rather than clothes that reflect who we are and allow us to define our own CEO style. And as today’s guest relates, this isn’t superficial. Your clothes play an important role in building your brand as a CEO and thought leader.
Melanie Lippman is an Image Consultant and Personal Branding expert who helps ambitious, high-powered women in male-dominated fields learn to use style to communicate confidence, build connections, and achieve next-level visibility. Combining her Image and Color Consulting degrees from the Fashion Institute of Technology with her past experience working with brands like Marie Claire, Saks Fifth Avenue, and Neiman Marcus, Melanie helps women worldwide define their personal brand, making them instantly recognizable, memorable, and viewed as a leader.
I think that the last part – about being viewed as a leader – is super-important. One of my favorite quotes from this interview is, “Who is the person you’re aspiring to be, what would they want to feel like, and how would they want to show up?”
For those of us in the visibility and entrepreneurial space, your authentic CEO style is an important subject, not only because of the gradual reopening of face-to-face networking events. As anyone involved in podcasting knows, more and more podcasters are using videos of interviews – either as clips on social media or full interviews. And as Melanie relates, how you present yourself and define your CEO style – online, in podcast video interviews, or face-to-face – sets the tone for future business relationships.
Video Podcasting and Your CEO Style with Melanie Lippman
Topics covered include:
- My own video interview clothing-and-branding fail!
- What Melanie does with her clients and why it matters
- The differences between styling for showing up in IRL and on video
- Melanie’s first steps to take if you feel like you’re not embodying a CEO style that feels authentic
- The role that clothes can play in fostering deeper connections
So if you’re starting to think about building a “ready-for-video” section in your closet that embodies your CEO style – or you already have one! – I wanna know what you’re putting in there. Let me know – we can all build our brands and learn together.
The Podwize Group’s resources mentioned in this episode:
- Follow The Podwize Group on Instagram
- Connect with Angie on LinkedIn
- Learn more about the different levels of The Podwize Group’s services – including our Concierge Pitching Service and Jumpstart Intensive
Podcasts mentioned in this episode:
- Listen to Angie on Ep. 80 of Jody Sperling’s Reluctant Book Marketer podcast: Why Quitting May Save Your Writing
- Listen to Angie on Ep. 88 of Heather Zietzwolfe’s Get the Balance Right podcast: Pitch Like a Pro and Gain Visibility Through Booking More Podcasts
Other resources mentioned in this episode:
Now it’s time for you to get out there and Go Pitch Yourself! Can’t wait to connect again!
Interested in connecting with other entrepreneurs who are using podcasts to grow their business?
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Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.