Ep. 118 | Bad Pitches: Do This Not That

Feb 13, 2024 | 0 comments

In the world of pitching, whether it’s for podcast guest spots or business partnerships, the devil is in the details. It’s not just about what you say, but how you say it—and more importantly, how well you understand the person you’re pitching to. In today’s episode, we’re diving into the nitty-gritty of what makes a pitch less than stellar and how you can avoid common pitfalls. From emails that miss the mark to LinkedIn messages that leap too quickly into a sales pitch, we’re dissecting real-life examples to show you how to craft pitches that resonate, connect, and ultimately, convert.

This episode highlights several pitches that fell flat, so pay special attention to how to personalize your messages, make them meaningful, and ensure they stand out.

Bad Pitches: Do This Not That

Key ideas from the episode:

  • “Do we respond and apologize when we have messed up? Yeah, totally. If the response to us is respectful, we will absolutely eat crow and apologize.” Angie highlights the importance of taking responsibility for mistakes in pitching and showing respect in the response to maintain professional relationships.
  • “The quality of pitches that are being sent out is not high. So you have a huge opportunity to be able to stand out against the crowd.” You have the advantage of delivering high-quality pitches that stand out from the mediocre ones, increasing the chances of getting noticed and accepted.
  • The need for pitches to be relevant and aligned with the podcast’s audience is emphasized to increase the chances of acceptance. Tailoring pitches to fit the specific interests and needs of the podcast’s target audience will increase the likelihood of being considered for a guest spot.
  • Offering grace when warranted is crucial, as some pitches may show genuine intent and effort to connect, even if they miss the mark. This encourages understanding and empathy towards pitches that may not be perfect, but still demonstrate genuine interest and effort in establishing a connection.
  • Practical tips on pitching are shared, including the importance of personalization, clear topics, and understanding the podcast’s audience. This highlights the key elements of an effective pitch, such as personalizing the message, providing clear and specific topics, and demonstrating an understanding of the podcast’s target audience to increase the chances of success.

PodLove for the Week:

Jennifer Mackey Mary – Everyday Style School

Erin Erin Ollila – Talk Copy to Me

Casey Gromer – Female Founders Breaking Barriers

“This week’s contributors are also hosts of their own podcast… So I wanted to highlight the folks who were so gracious enough to send in some of the pitches that they have received that they didn’t actually love.”

The Podwize Group’s resources mentioned in this episode:

Other Resources:

Until next time, be well and get pitched, my friend!

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