When was the last time you listened to one of your podcast interviews? That’s right, when have you put a critical ear to one of the visibility opportunities you spent time and energy earning? In The Podwize Group, we call this auditing your podcast interviews and we believe it’s one of the most important things you can do to impact your interview conversions.
Whether you hate the sound of your voice, don’t ‘have the time’ to do it, or genuinely never thought about it…this episode is for you.
Today, I cover why you should be listening to your interviews once they go live, which parts are most important in attracting audiences back to you, and specifics about how to improve if your interviews aren’t knocking it out of the park.
Auditing Your Podcast Interviews?
Topics covered include:
- Why you should learn to love, or at least appreciate, your voice – and how I did the same
- Sound quality is about more than just the mic that you use – how unconscious things you say can undermine your authority
- Ideas for how you can plant seeds through the stories you tell to underline your expertise
- What happens at the end of the interview? What is the call-to-action experience for the audience?
- Support that is available within The Podwize Co-Op
Have you ever audited your podcast appearances? And if you have, or are planning to, what is the first thing that you are going to work on? Let me know on IG @thepodwizegroup, or record a short message at speakpipe.com/GPY.
The Podwize Group’s resources mentioned in this episode:
- Join the Podwize Group email list and get your copy of Podcast Pitches That Convert at thepodwizegroup.com/pitches
- Learn more about The Podwize Group’s services
- Follow The Podwize Group on Instagram
Podcasts mentioned in this episode:
- Ep. 141 of The Proffitt Podcast: Convo w/Angie Trueblood: Guesting on Podcasts
- Ep. 5 of Go Pitch Yourself: Generating Leads Through Podcast Interviews with Nikki Rausch
- Angie guesting on Ep. 13 of Melissa Guller’s “Wit and Wire” podcast: Should you interview guests on your podcast?
- Ep. 3 of Go Pitch Yourself: How to Approach a Mama Bear Podcast Host w/Kendra Hennessy
Other resources mentioned in this episode:
- Join the Podwize Co-Op to get access to the Guest Interview Audit Checklist
- Now it’s time for you to get out there and Go Pitch Yourself! Can’t wait to connect again!
Interested in connecting with other entrepreneurs who are using podcasts to grow their business?
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Special thanks to Steve Woodward at PodcastingEditor.com for handling all the behind-the-scenes tech pieces of production.
Transcript for Auditing Your Podcast Interviews
Please Note: This transcript was computer-generated so please be mindful of errors. Thank you.
Hey there pitches. Thanks for tuning in to another episode of go pitch yourself. I am your host, Angie Trueblood. And in this episode, we are chatting about auditing your podcast interviews so you can increase the impact of future interviews. There are five key parts of your past interviews that deserve your attention, even if you hate the sound of your voice, and I’m about to spill the beans on what to look for. All right, let’s do this.
Hello, friend, if you are new to go pitch yourself, welcome. I’m Angie, a podcast visibility strategist, founder of the pod wise group. And I am Uber pumped to share some insider secrets with you today. If you are an OG listener, hello, thank you for tuning in again. So today’s episode is all about guest interview audits, that is listening to podcast episodes where you are on as a featured guest. And listening for what you talked about what improvements you can make all with the intention of improving upcoming interviews on shows that you’ve either pitched or been pitched to be a guest on. Now, many of you listening are probably thinking, oh my god, I never listened to my episodes. I hate the sound of my voice. I just don’t go back and do that. I’ve heard it a million times. And I appreciate that, that you might not love the sound of your voice. I will tell you going into podcasting. That was one of the things I think I was most nervous about. So and this will be good probably for me to share my deep dark secrets. I used to work at an amusement park in college in if anyone is local to the Richmond area, it was a amusement park called Kings Dominion. I worked there for three years, and I worked in the games department. So I was that person who was on the microphone, trying to interrupt your day of rollercoasters and funnel cakes, by encouraging you to come give me your money to try to throw a baseball in a big milk jug, or to play a water gun squirt game with three other competitors. That was my job or Whack a Mole Asian wait, that was my favorite game to work, by the way. But I distinctly remember being in college and being on that microphone and having the experience of different guests at times, making fun of my voice because it was a bit of a high pitched voice. So I have carried that with me all this time. And really thought going into podcasting. That that would be my biggest obstacle was having this high pitched voice that would undermine my authority, and then just generally be annoying. I got past it. And I’ve actually come to really appreciate the sound of my voice and the authority that I’m able to convey. And I will say it’s because of feedback from people that I love and respect. I remember early on when I launched go pitch yourself. I had Kendra Hennessy, a former client and friend of mine as a guest, and she said you have a great voice for podcasting. I totally thought she was joking. I thought it was hilarious. And then she reiterated, no, I’m serious Angie. And so I kind of took that as a feather in my cap moving forward. And after listening to different episodes where I was a guest and episodes where I was a host, I started to really appreciate my voice and recognize that my voice is a tool. And it is something that I can use to make positive change in this world. So I can appreciate the fact that you might not like the sound of your voice. And also, it’s time to get past that, especially if you are investing in podcast guesting as a primary marketing strategy, because not listening to your interviews is keeping you from having more impact than you are already seeing. So what does that even mean listening to a past episode? I mean, are you supposed to be listening to previous interviews when you’re getting ready in the morning, instead of smartlace? Are you supposed to be listening in your car on the way to drop off? No,
This is not for entertainment purposes. I am not suggesting that you swap out your favorite podcast for all of the interviews that you have been a guest on. What I am asking and suggesting is that in order for you to get better, you have to listen to your interviews with a critical ear. And that means identifying some time in your day blocking some time in your calendar to sit down, listen to the interviews and actually take notes on what you’re hearing or what you’re not hearing. So I really want you to go into this episode with the mindset that okay, this is something I’m going to do for at least one of my podcast interviews at the end of it. First off, there are five key parts of any podcast interview for you to put that critical ear to the first and probably the one that you are thinking of most directly is sound quality. Basically, how did you sound on the interview? So as you sit down, and you pull up a recent podcast interview that went live, so you have access to the audio, the way that the host actually published it the way that their listeners heard it, a couple of things for you to think about as it pertains to sound quality? First, generally, what is the quality of your voice through the microphone, right? Does it sound first of all, like you are recording in a cave to where there’s a really echoey component to your sound. If that’s the case, you might want to consider doing some better sound proofing, possibly recording in a closet adding softer materials to the space that you’re in, you might need a better microphone, right? If the quality of your audio is significantly lower than the quality of the host, then that’s something to really dig into and figure out well, where’s the disparity in the quality of these two people and troubleshoot that, I will say I’ve definitely heard interviews before where the host has stellar quality of sound, and the guest has fine enough sound quality, but it’s not up to the quality of the host. And for me, I would almost rather than both have average sound and then one be super Studio Professional and the other being super amateurish. So get kind of a feel for how your sound quality shows up compared to the other person, and then you can troubleshoot as needed. The other thing to think about is, are there background noises, or inconsistencies. So we had a client early on who we never really got to the bottom of . It actually resolved itself months after we worked together, because I still listen to her podcast and some of her interviews. But something in her audio, we tested different microphones would actually make this sound go out for a hot second. And it was only for a little bit, right. So you’d be listening to an interview, and she would be talking and then the sound would go out and it interrupted her audio. So for me, as someone who was listening back to her interviews, it was enough for me to notice it. And it happened repeatedly. So you want to listen and see like, Are there any weird things happening to my audio now, your host, hopefully is going to edit the episode. And so there shouldn’t be a ton of background noise that can be heard. If you do hear a good amount of background noise, then I would definitely encourage you to consider what is the best microphone for me to use in the environment in which I am actually recording. A dynamic mic is often best for many of us who are doing podcast interviews in home offices outside of a podcast studio. I know everyone thinks a Blue Yeti is super sexy, but it is a condenser microphone. So it actually pulls audio in when you don’t necessarily want all the audio to be pulled in. So really get a feel for Is it a microphone issue, maybe there’s no issue at all, like that’s best case scenario, but really put a critical ear on the quality of the sound as it pertains to the audio. The other thing to think about when we’re talking about sound quality is different pieces of your language. So it’s not the content of the interview, we’re going to tackle that. But what you say and how you say it. So being aware of filler words, are you saying um, a lot. If that’s the case, that’s something to where you can almost train your brain to take a pause, instead of saying a word right? Filler words are like our arms that you might be saying, while you’re thinking it’s super distracting for the listener. And it actually compromises your authority. If you’re saying some of those words over and over again, subconsciously, it makes the listener think you don’t necessarily know what you’re talking about. Because you’re putting in all of these filler words. A better, more controlled approach to sort of thinking on the fly is just to pause and if it’s awkward enough, the host will cut it out. But at least there’s no risk of them putting an episode and publishing it to where you’re saying um, or like a ton. Now, I’m going to ask For each of you a bit of grace here, because I have recorded interviews, and when I listen back to them, I say like and sound like a valley girl from the 80s. So it happens to all of us. And that’s why we do these audits, right? There are probably some things that you are doing in your interviews that you would likely change. If you were aware that you were doing them. That’s exactly what I’m hoping comes from this. So definitely check out filler words. Another thing to think of, and this overlaps a bit into the content, but consider the length at which you speak without the host ever participating. If you’re listening to an episode, and you have a five minute monologue, without any input from the host, you likely are dominating the conversation, and not showing up in a way that is conversational, casual and engaging for the listener. As much as I love listening to podcast interviews, I really typically love the host even more. That’s why I listened to their show, week after week. So make sure that you are conveying through how often and how long you’re speaking, that you have a relationship with this host. So really try to engage the host so that your listener feels a part of a conversation. Rather than someone sitting in a chair at a live event. Listening makes sense. A couple of other things to think about as you’re listening to your sound quality, as it pertains to your language, the volume and the pace with which you speak. So I’m sure you have listened as well to interviews where the host is super loud compared to the guest who is super quiet or vice versa. Now, sometimes that’s an audio issue. And if that’s the case, we need to troubleshoot that. Sometimes it’s just a matter of the energy that each is bringing to the interview. I always recommend to clients and to our members of the Co Op, that ideally you want to be able to mirror the host right. So if they’re showing up, they’re super engaging, super happy, full of energy, bring your A game in terms of energy. I don’t want you to do anything that feels inauthentic, because that will just sound super awkward. But at least come prepared. And this is why that pre interview prep is so important, but come so that you can balance one another out. A great example of a podcast episode where the host and the guest have differing levels of energy was the interview where I was a guest on Melissa gobblers, wit and wire. I remember vividly being almost mesmerised by her energy and her calmness and her peace. And I do feel like the interview that she and I had my energy was very different than it is on my own show or on someone else’s podcast where they’re super energetic, and not in an authentic way. It was just me immediately. And I think some of it is my personality. And when you’re a super connector, right, you sort of know how to respond back and mirror back to people in a way that makes them feel comfortable. As a podcast guest. If that is not innately your talent, you need to be aware of it and kind of gauge your host during that quick pre interview segment. And during the pre interview prep that you’re doing on your own, and make sure that you come with a similar level of energy, so that it just doesn’t sound Miss aligned to the listener. And then finally, one thing to think about as it pertains to your language is, do you sound confident, especially if this is an interview? That’s how to, you’re showing up as an expert? Do you sound like you know what you’re talking about? Right? So it goes back to some of the filler words. Make sure you take a hot second to give an answer that makes sense. And then are your answers clear are they are guiding the listener through some sort of expert content that you are sharing with them. And a lot of times you can hear this just in the clarity of your voice and the way that you show up and the way that you respond. So listen to yourself in that sense of do I sound like an authority? Or do I sound like someone who just figured out this one little thing and now I’m sharing it with others. I want you to show up as the authority and as the expert that you are. Okay. Next we’re going down into the meat and potatoes of the interview. So there are three sections here. So the first thing that you’re going to want to really focus on when you audit your guest interviews is sound quality. The next is going to be the actual introduction So when that host kind of opens the interview up to you, and they say, okay, Angie, it’s so great to have you on the Suzie Q podcast, can you tell the listeners a little bit about who you are. So things that you want to look for as you’re listening back is your intro succinct and clear to me. And we may differ on this. But I don’t want to hear anyone describe themselves as I’m a copy unicorn or using any of these sort of fluffy words to describe who they are and what they do. It needs to be clear, the listener needs to know at the end of your introduction, what you actually do. So you can describe yourself, like I say, a podcast visibility strategist, right, you can describe what your role is. And then you can definitely share how you help your clients or how you serve your students or what products you create, you definitely need to include that, but give them something to almost like bite into sink their teeth into in the beginning of your introduction, so they can create in their mind a clear image of who you are and what you do. Again, in the introduction, are you communicating your authority, a lot of this is going to fall back on the level of confidence and the pace that you show up with, right, so if you are stumbling through the intro, it’s going to make the listener question a bit. Does this person actually know what they’re talking about? And here’s the thing with the intro, like, you know, this question is coming, right, it’s no surprise that most every podcast host is going to ask you to introduce yourself, I think I hope, gone ish are the days where the host awkwardly reads your pre written bio while you’re listening. That’s the worst for me, because you’re just listening to someone else talk about you. And even in the shows like my own, where I may record the intro after the episode, I still don’t read the bio, right, I introduce my guest in a way that I know you will understand them as the listener, you don’t need me to read the bio, you need me to tell you who they are and what they do. So if you are the guest, that’s what you need to be communicating to your listener. And then lastly, for the introduction, just whatever you share about yourself and your business and your life, create some sort of curiosity, does it leave the listener wanting to learn more about you, it could be sharing the idea for me as an example that we’ve sent over 2000 pitches, you might drip the idea that you host a course or that you work with clients, you might share a little bit about the impact that people have as a result of using your product, your service, etc. So really getting into a bit of a sales mode, but in a really authentic relational way, but creating some level of curiosity right from the get go. Alright, so that was the second part that I want you to audit of your interview, then we get into really like the meat. And I said it before, but the meat and potatoes of the interview is the book, where there’s more of like that question and answer that conversation. So listen to that part of the interview. And then this is where we actually take notes. So we often will do an interview audit of our clients. Sometimes formally, sometimes informally. I think Courtney listens to all of our clients’ episodes, which are awesome. But sometimes we will actually take notes and send them the answers, because I want to get a real sense of the journey that they are taking listeners on to make sure that it is congruent, and that it is logical. So that hopefully by the end of the interview, the listener will be ready to take the next step with our clients. We use this when we share with the co-op members how they can really optimize their interviews. So this is really what you’re showing up for. So a couple of things to answer and take notes on. First, are the answers to the questions that you were asked clear and easy to follow. A couple of ways that you can really increase this answer to being Yes. Is one in creating a story bank. So this means not before a specific interview, but taking time in your week or your month, and come up with stories that you know can help illustrate moments for your listeners. So rather than just saying, Well, this one client that we pitched we ended up getting this email in response, really creating more depth around the client when you’re sharing why they were looking to be a guest on this Podcast how we felt when we got the initial response. So come up with different examples of stories that you can share in interviews that help illustrate what you know, the common topics that you talk about are, right, a common question that gets asked for me is, well, what can the impact of a podcast interview be? I can share the story of one of our current clients, Daniel Hayden, who just sent us a, I guess, a Google sheet. And it shared exactly what interviews landed clients, and how many clients were landed from each interview. So now we are doubling down on the niches that we have pitched her to, that got the most discovery calls and booked clients. And I would frame that up nicer in an interview. But having stories like that kind of fleshed out ahead of time in front of mind, really helped create depth to your answers. So the listeners in their minds are creating a very solid picture of who you are, in what your business or what your service is. So first is creating a story bank and seeing were there any stories that were shared throughout this interview? And if so, jot those down, because those would likely be great beginning pieces for your story bank, if none were shared, that’s eye opening to that you might want to go back and kind of brain dump some of the best stories that you have. The other thing to consider if the answer to that question is no. The answer is we’re not easy to follow and design out a framework, right? Likely, if you are working with clients, you take them through a stepwise approach to business. If you have a course, hopefully, there’s some structure inside of it. In fact, for our concierge clients, one of the key things we asked them during our strategy intake Hall is what kind of framework Do you have inside of your program? What kind of framework Do you walk your clients through? Because those key pieces of a framework help to tell a story? And so if you are answering a question, and you can put some structure to the answer of Oh, there’s the three key things that we always work with our clients on, that really helps the listener know what to expect, and it helps them follow along with your answer. Okay, a couple of other things to look for, as you are listening to the middle of the interview. Did you sprinkle information about how you work with clients, right? Did you refer to clients? Did you refer to students? Did you mention the go pitch yourself podcast? We actually had an interview talking about this right? Did you create even more depth and a better idea of who you are? By sharing specific pieces of information? Right? It’s dripping? Planting seeds is what Nikki Roush calls them? And I love that idea. Are you planting seeds along the way? Yes or No? If not, consider how you can do that next time. Then, what areas could be improved on? So when you’re looking at these key things? Were your answers easy to follow? And clear? Did you plant seeds along the way? What stories did you tell? Did you have a framework, figure out which of those could be improved and just tackle them one by one, right? You don’t have to nail every single one on your next interview. But pick the one or two that feel like you have the most room for improvement, double down on those and then improve it for next time. The last thing I would say to consider in this section and it kind of refers back to when we were talking about sound quality and the language is what was your interaction like with the host? So this is less about language and more about that connection, right? Which is really hard to kind of describe. But did there seem to be good energy between you and the host? Did it sound like you liked each other? And that is really what listeners want. They want a conversation that feels warm, unless you’re you know, you have some really obscure topic to where they want to debate and they want really differing opinions. There’s some level of likability that really helps podcast interviews convert. So was that there? Then you can also listen, were there any times when both you and the host were talking at the same time? And if so, consider next time, pausing more often and being very cognizant of when your host is talking? Because if they’re feeling like they need to talk over you, then likely they might be feeling like you were sort of a train barreling through their interview. We don’t want that. Was there an appropriate amount of sharing when you’re asked a question right? Did you share enough and give enough details to create a well rounded answer? Don’t answer yes or no. Stories are super important on podcasts and you want to make sure Now that you are showing up and giving the listener that experience. And then similar to even that language section again, did you give a reasonable pause for the host to interact. So making sure that you are approaching your interviews as conversations and opportunities for you and the host to interact? On to number four, the fourth part for you to really focus on when you’re auditing is the end of the interview. And this is really where, you know, we think about it is like, this is the most important part, this is your call to action. It’s where you tell the listener to take the next step. But candidly, if you’ve screwed the pooch in the beginning, in the middle, they’re not going to follow you anywhere, no matter how compelling your call to action is, if you did not connect with the listener, throughout the interview, they’re done. Again, it just doesn’t matter. So nail the first parts, and then you will have an opportunity at the end of the interview, to offer some sort of clear call to action. Ideally, I like calls to action that are sticky, which means they might need to give you an email address, right, that is trackable that we can have some sort of indication of where did this new email subscriber come from as an example? And I mean, I guess prior to 2021, I don’t even know what Facebook is doing anymore. I’m not running ads any longer. We used to look and make sure it was something that could be pixel mobile, right, that you could drive people to your website so that you could, you know, use Facebook pixels to be able to retarget them. I don’t even know if that’s a thing anymore, because I can’t with Facebook. But those are some things to think about as you are kind of wrapping up the interview. Right? So an example of this is the host will say, Oh my gosh, Angie, thank you so much for being a guest on the podcast today. If folks are interested in learning more about you, how can they connect? That might be a question that they asked you. Some may set you up a bit more directly if I know you have something special for our listeners, can you tell us a bit about that? I mean, listen to what the host is asking you. But ideally, you would have already sent them a ton of information beforehand and had a brief little snippet in the beginning of the interview, saying like, is it okay, if I share my opt in or whatever it is, you want to call the host with your listeners? I’ve never had anyone say no. So they should always say yes. And at that point, you want to offer something up to the listener as a takeaway, and you want to be very clear and direct with the listener, you don’t want them to have to figure out how to navigate staying in touch with you. So I’m a big fan of offering them varying ways to connect with you because they are going to show up to the end of these interviews in a variety of commitment phases, right? Some are going to fall in love with you and want to give you their email address and schedule a discovery call with you. Others are gonna want to check you out and have you be in their circle, while they kind of figure out what you’re all about and if they might need you. So really framing up that end of interview takeaway, so that the listener knows where to go and what to do based on their needs is super important. So a lot of times I will share with people I am most active on Instagram at the pod wise group. I would love to connect with you there. I share a lot of tips and how to increase your podcast pitching and guesting game. And it’s a great space to interact with me in the DMS. Now if you’re interested in learning more about how podcast guesting can help you grow your business, and you want actionable how tos, definitely go and subscribe to the goo pitch yourself podcast. We publish new episodes every other week. We have interviews who can help support you as well, in your journey to be a better podcast guest. That is a great place to go for free. And then finally, if you want to see what really stellar pitches look like, we do have a free downloadable guide that shares seven different examples of podcast pitches that have been accepted by my team and I that will help you understand different ways to send pitches that might fit your personality. And seeing the commonalities in all of them. You can grab that as well as an accompanying playlist of good pitch yourself episodes that help guide you along and get that first pitch out the door over at the pod wise group.com/pitches. So there are several different ways to connect with me. And I just look forward to continuing the conversation. So that’s kind of the approach that I take. One thing we are transitioning to is having our clients create a page on their website and they can still duplicate it using Pretty links for every interview that they have. But where hosts are where listeners can actually have all of those options on one page. So that call to action at the end would be like, yes, Susie, so happy to have connected with you listener, I cannot wait to continue the conversation, I’ve actually created a link on my website that offers a direct link to our podcast to go pitch yourself podcast, which is going to give you lots of actionable episodes about how to improve your pitching and guesting. It also has on there my Instagram link, which is where I love to connect in the DMS. And it has our freebie, blah, blah, blah, right? So guiding them just to one place where they can get all of the resources, it’s really up to you. It’s seeing what works. I think these days that asking the podcast listener to jump ship from the podcast platform, to go into a website and download something, it needs to be a very compelling call to action in order to get them to do that. That’s why I do think it’s important for them to know, hey, I have a podcast, you can just pop over right now and listen to it. Just listen to the way that you kind of tie a bow and put a bow on your interview and see if there are things that you could do and improve. This is the one that often is the most eye opening. I do it too. I was on Crystal profits podcast just a couple of weeks ago. And when I listened to it, at the end, I was like, Oh my God, I don’t even think I gave them my freebie. So she’s like, I’ll put it in the show notes. But that’s fine. But people are not really going to go to the show notes. People are listening to a podcast to hear what they want to hear. And so you know, that was a lost opportunity for me for sure. But you live and learn, right? That’s why we’re doing these audits. Alright, so on to number five, the last part of your interview, for you to audit, is really the listener’s journey. And I don’t mean the audio listener journey, but you take what you shared at the end of the interview, and you follow it through as a listener. So funny enough, I just mentioned being a guest on Crystal profits podcast, the profit podcast, she and I were chatting about auditing our own shows, and our own interviews, and she shared a piece of audio with me about how she audits her episodes that really stood out. And I thought it would be great to share with you. So listen to what she has to say about auditing her episodes of the Prophet podcast. And then we’ll circle back. I’m constantly
looking at the numbers and seeing a big spike in my downloads, all of a sudden, I’m like, Well, you know, let me go in. And I think a lot of people assume that I’m always in my stats every day combing through and I’m not y’all, I don’t look at them every day. I look at them every other day. But you know, I just audit my content a lot, because I am not looking for vanity metrics. But I’m like, did something work. And the only way to really know if it worked is if I see a spike. And then I realise, oh, wait, that wasn’t for a recent episode. And you can see that someone went back and binge listened to all these old episodes. And so it reminds me, is that optimized? Do I need to make sure my latest offering there is like you said, if you’ve rebranded or your old links there, do you need to go back and update. So this is the way I look at auditing my content. Because at this point, I mean, we have hundreds and hundreds of podcast episodes, I don’t think oh, I need to go audit and check every single one. But I will pay attention to the ones that are really outperforming all the other ones. And those are the ones that I make sure that they’re optimized, or if you know if the sound is terrible, too late, I can’t do anything about it. But can I add an image there? Or can I add another link to or has the guest This is another way to like just get back to the people that are in your community as like, you know, Angie has rebranded like maybe I need to go back to her original episode. And I’m going to do this after we’re done here. I’m gonna say, Angie, is there anything you’d like me to add to your old interview that you did, we can update the links, we can, you know, make sure your social profiles are okay. So there’s all these different ways that you can look at
- So the key to what Krista was suggesting is that we need to put ourselves in the ears and the shoes of the listener, what did they end up experiencing? Right. So that applies to post publication as well. And I want you to think about it. You know, Crystal mentioned when we’re rebranding, like if she has an episode with a guest who has sensory branded do we need to change links? Do we need to update anything? Well, what about the guest interviews that you have been on? We internally will actually check the links that the host puts in the show notes to make sure there’s no broken URLs or to make sure it sends them to the right place. And there have been a number of times where either the URL for an opt in was misspelled. And so it gave an error message, or it was something that ended up being outdated or pushed to the wrong landing page. So going back and after the show has gone live, if you’ve listened to all of it, go to the show notes page and click on the links that the host shared with their audience. Listen to your outro. And did you give a link? Right? Did you say go to the pod wise, group.com/co op. And then when you go type it in, it gives you a 404 error, you need to really experience the end of the interview and the kind of what now portion of it through the ears and the eyes of the listener, right. So from that, you likely will be able to come up with a couple of your own recommendations on how to improve it, I would recommend that you go so far as to opting in to whatever freebie you offered. And see well, when this I mean, how many of our nurture sequences and welcome sequences are totally outdated and something that we don’t think about often enough, well just look and see is the first email that lands in the inbox of that person who heard you as a guest on someone else’s show, does it welcome them and make them feel warm and create a personal connection? And if not, then you can tweak that and you can optimize it, which is the beauty of the whole idea for auditing your interviews. So my friend, are the five areas of your guest interviews to audit. So to recap, number one, the sound quality. Number two, the introduction portion of the interview. Number three, the middle part of the interview, like the question and answer session number four, your call to action at the end, like how you put a bow on it. And the number five, the post publication pass for the listener where you send the listener after that show. Where does that take them right now if you are a member of the Co Op, you have access to a guest interview audit checklist that includes what to look for, for each of these five sections of the interview. And spoiler: our March event is actually a partner interview audit, where we will pair you with another member of the co-op and you will kindly critique one interview of the other. So that should be fun right? Now, if you are not a member of the pathways Co Op. Well, you have been thinking about it. I have a little something special to hopefully incentivize you to join now, for a few days only really ending March 9, you can try all the co-op for one week free. I’ve never offered this before. And if you decide to stick around, I personally will audit one of your podcast interviews. So you will have access to the March event where another member of the co-op will audit one of your interviews and vice versa. But you will also get my expert ears on one of your interviews with recommendations on how to optimize your future opportunities right? Even more fun. So if you are an established business owner and are using or want to use podcast guesting to grow, your authority, your network and your bank account, you are invited to check it out. I would love to see you on the inside. For more details you can check out all about the co op over at the pod wise group.com/co op, that is the pod wise group pod wise with a z.com/co op C O P Alright, that’s all for today, friend. Until next time, be well and be visible
Transcribed by https://otter.ai